Copywriter at UNTUCKit
February 2020 – Present, New York, NY
- Craft high-performing daily emails and trigger series
- Create seasonal landing pages
- Write product descriptions for each seasonal drop
- Execute print and digital ads
- Adapt brand messaging to fit current climate
Freelance Copywriter at Museum of Ice Cream
November 2019 – February 2020, New York, NY
- Edited UX copy to optimize site functionality and ticketing flow
- Created brand style guide to focus tone and voice
- Organized and concepted social activations
Freelance Copywriter at The Farmer's Dog
September 2019 — November 2019, New York, NY
- Crafted onboarding email campaign to increase retention rate
- Planned and wrote print ads, billboards, search and social ads
eCommerce Copywriter at west elm
November 2017 – September 2019, New York, NY
- Strategically composed daily emails reaching 2,000,000+ customers
- Maintained 17.5% average open rate, 0.05% conversion rate + $1,000,000 average weekly revenue
- Managed subject line and copy testing, leveraging findings into content strategy
- Planned and executed UX copy for homepages and landing pages
- Strategized and wrote technical copy for product information pages
University of Michigan
Bachelor of Arts, 2017
GPA: 3.7; English: 4.0
- HTML/CSS, Javascript (a dash)
- Adobe Creative Suite
- Wordpress Guru
Bread baker, cheese stretcher, gadget collector with misplaced confidence in power tools.